The latest marketing tool that's taking the world by storm is
mobile marketing. With over 5.3 billion mobile subscribers across the
globe, companies around the world are riding the latest advertising
wave. If you are already utilizing this medium to market your products
and services, for sure you are already enjoying the benefits and
results. Just like any other business tools, you have to take
responsibility in every step that you take and follow policies.
Achieve maximum results by following the Ten Commandments of bulk SMS Nigeria Marketing:
1. PERMISSION-BASED
The first of all rules is to send mass text messages only to those who have opted-in and agreed to take part in your campaign. This is to eliminate unnecessary backlash among your existing customers and prospects. Brief your clients so to make everything clear from the get-go.
2. OPTION TO STOP
At the beginning, it is normal for clients to feel excitement towards the campaign. At your initial approach, your loyal patron is most likely to say yes to your request. However, you must take into consideration the interest of your patrons. Give them the option to unsubscribe or opt out.
3. STRICTLY PREFERENCE-BASED ONLY
When building bulk SMS Nigeria list, it is best to have your client fill-up an agreement form. Include a list of all types of messages you intend to send and have your client tick the box(es) of their preferred messages. Send only preferred type of messages to patrons.
4. KEEP IT SHORT
There's a limit of 160 characters when sending a text message. Be direct to the point with your message whether it's a coupon, an announcement or about a contest. Flowery words are just a waste of space and a few wasted cents charged to the receiver.
5. DITCH TEXT MESSAGE SHORTCUTS
Although text abbreviations seem funky and cool, your patrons are likely to find it annoying to read and figure out what the words are supposed to mean. You really wouldn't want to piss off any customer by wasting their time and have them confused.
6. BE CLEAR
Convey your message clearly. If it is a promo or contest, state the instructions clearly. Do not ever mislead your customers. Vagueness won't get you anything but a good backlash. Simply put, from a customer's perspective ambiguity raises doubts and your business integrity will surely suffer.
7. SIMPLE FORMAT
Create your message with the campaign first (Discount, Buy 1-free-1, New Arrivals, Contest, etc), followed by the requirement (need for X amount of purchase, register, etc.) and end with instructions on how to redeem reward. It is important to include the opt-out or unsubscribe option at the end.
8. STATE NAME & NUMBER
What's the point of advertising when customers do not know who you are and how to reach you? Stating your name is important for brand recall. A 1-800-PRODUCT or business name number will be very advantageous.
9. LIMIT FREQUENCY
The fastest way to chase your customers away is to bombard them with bulk SMS Nigeria marketing messages every now and then. A message once a week is good enough to remind them you exist and you have something to offer.
10. VALUE
Your text messages need not always be about promos, they can also be informational. Clients wouldn't mind receiving mass text messages as long as it is of value and beneficial to them.
Bulk SMS Nigeria marketing is ten times more effective than traditional advertising. There is no limit as to how far you could utilize this tool. Be creative and follow the simple rules and you could never go wrong. Use mobile marketing as a vehicle to expand your business and be known.
Achieve maximum results by following the Ten Commandments of bulk SMS Nigeria Marketing:
1. PERMISSION-BASED
The first of all rules is to send mass text messages only to those who have opted-in and agreed to take part in your campaign. This is to eliminate unnecessary backlash among your existing customers and prospects. Brief your clients so to make everything clear from the get-go.
2. OPTION TO STOP
At the beginning, it is normal for clients to feel excitement towards the campaign. At your initial approach, your loyal patron is most likely to say yes to your request. However, you must take into consideration the interest of your patrons. Give them the option to unsubscribe or opt out.
3. STRICTLY PREFERENCE-BASED ONLY
When building bulk SMS Nigeria list, it is best to have your client fill-up an agreement form. Include a list of all types of messages you intend to send and have your client tick the box(es) of their preferred messages. Send only preferred type of messages to patrons.
4. KEEP IT SHORT
There's a limit of 160 characters when sending a text message. Be direct to the point with your message whether it's a coupon, an announcement or about a contest. Flowery words are just a waste of space and a few wasted cents charged to the receiver.
5. DITCH TEXT MESSAGE SHORTCUTS
Although text abbreviations seem funky and cool, your patrons are likely to find it annoying to read and figure out what the words are supposed to mean. You really wouldn't want to piss off any customer by wasting their time and have them confused.
6. BE CLEAR
Convey your message clearly. If it is a promo or contest, state the instructions clearly. Do not ever mislead your customers. Vagueness won't get you anything but a good backlash. Simply put, from a customer's perspective ambiguity raises doubts and your business integrity will surely suffer.
7. SIMPLE FORMAT
Create your message with the campaign first (Discount, Buy 1-free-1, New Arrivals, Contest, etc), followed by the requirement (need for X amount of purchase, register, etc.) and end with instructions on how to redeem reward. It is important to include the opt-out or unsubscribe option at the end.
8. STATE NAME & NUMBER
What's the point of advertising when customers do not know who you are and how to reach you? Stating your name is important for brand recall. A 1-800-PRODUCT or business name number will be very advantageous.
9. LIMIT FREQUENCY
The fastest way to chase your customers away is to bombard them with bulk SMS Nigeria marketing messages every now and then. A message once a week is good enough to remind them you exist and you have something to offer.
10. VALUE
Your text messages need not always be about promos, they can also be informational. Clients wouldn't mind receiving mass text messages as long as it is of value and beneficial to them.
Bulk SMS Nigeria marketing is ten times more effective than traditional advertising. There is no limit as to how far you could utilize this tool. Be creative and follow the simple rules and you could never go wrong. Use mobile marketing as a vehicle to expand your business and be known.
The marketing landscape has been changing and a lot of strategies
and channels are not working like they used to work. Mobile Marketing
through mass text messaging is growing and turning into the marketing channel of the new generation.
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